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Data & Information arrow_forward

Updated: 12/16/2021 link


Data and information graphics help simplify and convey complex or vast amounts of information to help us highlight trends and communicate clearly and succinctly across cultures and languages.


We categorize our data and information into four types; Charts and graphs; Diagrams; Tables and numbers; Infographics. Each takes the identity assets where needed, and extends them to communicate information in engaging and effective ways.

Charts and graphs
Tables and numbers

Charts and graphs

Bar and line graphs should be used to create data that covers a period of time. Pie charts are used when showing percentages or proportional data. Both use the Aramco primary color palette.


Diagrams cover a wide range of data visualization. They should be created using simple bold shapes.


Key facts and figures should be highlighted when appropriate. This can be achieved through scale and size. This should be done using the Aramco primary colors.


The Aramco illustration style can be used to create info-graphics with a sense of scale that is easy to understand. Using flat color complements our illustration style.

Color set

Our secondary color palette can be used if more colors are needed to represent multiple pieces of information.

Color principles

Don't use secondary color palette with external design materials
Don’t mix the secondary and primary palette when it’s not needed.
Don’t put two colors together that clash.
Don’t use tints that are created from the secondary color palette with primary colors.
Don’t add additional colors to the color set.
Don’t use gradients.
Don’t use tints before secondary colors.
Avoid overusing secondary colors for external purposes.