Introduction

A brand architecture defines how an organization manages and organizes its brands. It establishes a set of rules and guidelines that ensure brands are deployed in a way that supports the larger organization’s strategic goals and coherently communicates its activities to all audiences — shareholders, customers, employees, and partners.

Institutional Brand

The institutional logo is used on all the materials and interactions with the  governments, shareholders, regulators, and in official correspondence. The logo comprises two core elements, the wordmark in Arabic and English, and the energy burst symbol. The wordmark and energy burst symbol are both fixed elements and their proportions and position should never be altered. There is a positive version for use on light backgrounds, and a reversed version for dark backgrounds.

Global market-facing brand

The global market-facing logo should be used in all public communication, except for governmental, shareholder and regulator activities. This logo comprises two elements: The Aramco wordmark in English and the energy symbol. They are both fixed elements whose position should never be altered. There is a positive version for use on light backgrounds, and a reversed version, with a white stroke around the symbol, for use on dark backgrounds.

Consistent use of brand assets

When applying our brand, we adhere to the consistent use of the following logos and their components parts.

Brand architecture

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